Is Salem Witch Trials A Joke - Free Essay Example

Sample details Pages: 3 Words: 1049 Downloads: 9 Date added: 2019/06/10 Category History Essay Level High school Tags: Salem Witch Trials Essay Did you like this example? Many people would have thought the Salem witch trials was a joke I once believe that till I got into history class. The Salem witch trials didnt just started there they had began in new England saying that people had been bewitched dozens had been accused of practicing witchcraft while 3 were actually executed due to these accusations. Many journalist have came to the conclusion that this was all for simple jealousy, money, teenage drama or them just basically being bored they just ran with the idea which costed many people not only their lives but, money as well by children acting on the tales around them made as much as the role of the adults who were actually imprisoning people and executing them. Don’t waste time! Our writers will create an original "Is Salem Witch Trials A Joke?" essay for you Create order Also, a lot of victims went without trial even though they may have been innocent they never got the chance. It had been said multiple times that an economically change had occur which happen to started a conflict because, no one knew what could possible happen it became a quiet war over money. The Salem witch trials were about practicing witchcraft which at the time religion played a major role in the community. It seems as a punsse scam towards widow woman with major pieces of land, because it caused a lack of resources it begined to become a problem for those who depended on this for an excess of income. The prime minister at the time became very greedy of money and land at the time so as good christians they wanted to please their minster by the minster being greedy he pushed his beliefs on them to believe those that it was the devils work even though, many thought it was a lie. The time was 1692 and 1693,at the time 200 people were accused of practicing witchcraft and 20 peopl e were executed for doing supposedly practicing witchcraft which were primarily women . As we all know masschettes was heavily filled with many christians which believe that people who practice could harm them in a way. Furthermore, the accusations didnt just stop there in 1692 the revender daughter, and her friends acted in an usually,peculiar way yelling and shouting acting as if they had been possessed by a demon or dark magic. Which they were told by a local doctor, it was such a controversy if those children were just playing around because, it was such a fib towards these women. They had to actually go through a trail of integrating by the court while two said they were innocent the caribbean slave said she was called by a black man to sign a book and she had being seeing things the represent dark magic and that they were to destroy the existed of puritans,by her saying this the three women were imprisoned. This was just the beginning of the Salem Witch Trials after that first group of women being imprisoned a ton of supposedly witchcraft incidents came about ove r dozens of people had to come on trial due to so many accusations. The first woman to be executed was Bishop Bridget she claimed she was more incconcent thana unborn baby which nobody believe so she was hanged. At this point, many leaders began to disobey the rules of the minsterrs. One minster had told them to stop accepting visions as confessing because, as we all know those could have easily been mistaken for dream, but being those agronat and misguided christians they didnt listen by then many more women were imprisoned and hanging people left and right which had become very outrage because, it could have been very possible there were killing innocent which is a sin the too good christians. This salem witch trials were not just an economic come up because, as these women were imprisoned and executed they begin to gain control of their land to produce resources and take basic. Also, it was a social outcome as well many of these people were executed and prosecuted do to them supposedly practicing devil magic i felt as if each one of these women shouldnt have been penalized for children saying they were doing something when no one truly had hard core evidence on what was going on as we know many kids can play around but, it wasnt truly the kids it was the adults started to become very greedy not only of money but, land as well they felt the need to have absolute control over land and money. To continue, most didnt know that children were executed an accused for practicing witchcraft which was very sad to know that so many innocent were slaughter and imprisoned by this one allegation that wasnt actually true it had become so despicable that people would actually kill all those innocent souls doing too being too greedy of land and money at the time which had become very ridiculous. They had killed a child accused of being a witch who was only about 4 or 5 dur ing this time any do good christian wouldnt manslaughter a child but, then you had the widowrs and others who would rather be dead then to be imprisoned by the man so, some believe they lied to just be killed then to go behind bars. This topic was a choose of mine due to my fascination with witches,vampires, werewolves and vampire diaries and American horror story the Salem witch trial exist ion were the group of witches came from different area around the world once they had discovered there powers.some of the short term and long term goals, one of the short term were that it change the way trails went and a long term was that it left an effect on the community were they had killed so many people without a reason. The people who were impacted by this were the victims their families, the people on the jury because they could have possible falsely accused so many 20 or more lives that could have been fully lived if it wasnt for teens and there boredom. To sum up, the salem witch trial up it was a executed and imprisoned people for their own greedious because, it is told that they were practicing the devils magic but, how could they be good christians if they were executing people.

Planning And Implementing Curriculum Accommodation

Planning and implementing curriculum accommodation in content areas Many students with LD experience trouble with reading abilities that are significantly below grade level. Consequently, the high school text book in history and other social studies classes will represent a problem. If students have problems with interpreting what is seen, they may have difficulties with timelines, graphs, maps, charts and other visual display that frequently used to explain information in social studies. Steele (2007) demonstrated that modification can be implemented to help students with learning difficulties succeed in social studies. Textbooks are usually hard for students with learning difficulties, it is better to utilize supplementary reading material, for example, historical fiction, easier textbook and resources from the internet. For instance, websites that have many timelines and clear description of historical events, newspapers can contain information that related to social studies topic s to students’ lives and communities, establish reading abilities, boost critical thinking skills and integrate concepts across social studies topics. These resources might explain topics, themes, and abstract ideas that are too hard to understand in the textbooks (Steele, 2007). To make students with learning problems more successful, the teacher can provide lesson about a particular book, discuss part of the textbook like glossary sections, appendixes, chapters heading, maps questions,Show MoreRelatedDeveloping Curriculum And Instructional Goals For Students With Severe And Multiple Disabilities933 Words   |  4 PagesDeveloping curriculum and instructional goals for students with severe and multiple disabilities requires a collaborative team, which includes the educational team and parents. 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In addition, teachers must also provide accommodations and modifications of assignments for students who have special needs or disabilities which may hinder them in a regular educational setting. These types of general education instructional adaptations are the focus of one of my Master’s coursework studies, Modification of Curriculum and Instruction for Atypical Learners (SPED 5366). Through the course, I gain knowledge which allowsRead MoreGraduation Speech : Special Education Program2505 Words   |  11 Pagestheir IEP, including the accommodations and modifications available to help them succeed. This researcher has found that most of the students in the special education program at a rural northwest Iowa high school where she teaches are not actively involved in their own IEP process. Also, the students do not understand why they are in the special education program; therefore, they do not attend IEP meetings and are not active particip ants in goal setting and transition planning. Context of the Problem

Outline current legislation guidelines Free Essays

The UK government provides guidelines to organisations and individuals in England and Wales to inform them about how legislation enacted in Parliament should be interpreted and applied. Policy is the term used to describe as a principle or rule used to inform decision making within organisations, so that they are able to achieve a rational or desirable outcome. Policy differs from legislation as it guides actions, but cannot compel or prohibit behaviours. We will write a custom essay sample on Outline current legislation guidelines or any similar topic only for you Order Now A procedure is a document written to support a policy principle or rule. A Procedure is designed to stablish corporate accountability for implementation of a policy by describing the set of actions that have to be executed and by whom within an organization in relation to it. Practitioners working with children do so within a complex framework of both national legislation and guidance, and local policy and procedure, directed at safeguarding and promoting the welfare of children. For practitioners to achieve the best outcomes for children it is essential that they are familiar with the legislative and policy framework within which work. In terms of current legislation and policy afeguarding the welfare of children and young people is defined as: protecting children from maltreatment preventing impairment of children’s health or development ensuring children are growing up in circumstances consistent with the provision of safe and effective care. Child protection is an aspect of safeguarding children’s welfare and refers to the activity that is undertaken to protect specific children who are suffering, or are likely to suffer, significant harm. Children Act (1989) The Children Act (1989) charged local authorities with duties to safeguard and romote the welfare of children in their area, to work in partnership with parents and to provide â€Å"services for children in need, their families and 17). The Act also imposed upon local authorities a â€Å"duty to investigate if they have reasonable cause to suspect that a child who lives, or is found, in their area is suffering, or is likely to suffer, significant harm† (section 47). The Children Act (1989) requires courts to make the welfare of the child the paramount consideration in any judgments made. It also introduced the principle that delays in court proceedings ere harmful to the child. The Act articulated the principle that parents have responsibilities for their children not right over them. Education Act (2002) The Education Act ( 2) included a provision (section 1 5 requiring school governing bodies, local education authorities and further education institutions to make arrangements to safeguard and promote the welfare of children. The Laming Report (2003) The Laming Report arose from the inquiry into the murder of child abuse victim Victoria Climbi ©. In his report Lord Laming made at total of 108 recommendations for he overhaul of child protection in England and Wales. Key recommendations of the Laming report included: The creation of a children and families board chaired by a senior government minister, to coordinate policies and initiatives, that have a bearing on the wellbeing of children and families. A national agency for children and families, led by a children’s commissioner, should be established to ensure local services meet national standards for child protection and implement reforms. The report directed that Safeguarding Boards for children and families should be stablished by councils, with members drawn from social services, education, housing, the NHS, the police and probation services. The boards should appoint a local director of children and family services to monitor effective interagency working on child welfare and protection. The creation of a national children’s database that keeps a record of every contact a child has with a member of staff from the police, health and local authorities. Every Child Matters (ECM) (2003) The I-JK government responded to the Laming Report with the Every Child Matter (ECM) green paper launched in 2003. ECM covers children and young adults up to the age of 19, or for those with disabilites up to the age of 24.. Its main aims are for every child, irrespective of their background or circumstances, to have the support they need to: Be healthy Stay safe Enjoy and achieve Make a positive contribution Achieve economic well-being All childcare settings are required to demonstrate that are promoting the 5 (SHEEP) principles of ECM. Each of these themes has a detailed framework attached whose outcomes require multi-agency partnerships working together to achieve. How to cite Outline current legislation guidelines, Papers

Chernobyl (1039 words) Essay Example For Students

Chernobyl (1039 words) Essay ChernobylLa era nuclear empieza a partir de la Segunda Guerra Mundial, a 50 a?os de este suceso hist?rico, dos ciudades nuevas se han levantado de las cenizas at?micas de esta catastr?fica guerra. En una de estas ciudades, Chernobyl, a diez a?os de la explosi?n nuclear, poblaciones enteras han sido abandonadas alrededor del reactor destruido, para escapar del agua y del alimento contaminados producidos en el suelo que una vez fuera rico. En el mismo per?odo desde la Segunda Guerra Mundial, la mayor?a de los bosques tropicales fueron destruidos. Se encontro una declinaci?n dram?tica en las especies de plantas y de animales. Los antrop?logos registraron una cat?strofe global tan enorme que probablemente no sea superada a lo largo de la historia . Todav?a hay una pregunta en cuanto a la supervivencia humana m?s all? de la extensi?n global del plutonio vaporizado Chernobyl. Esto se relaciona no solamente con una etiqueta de pl?stico elemental, sino tambi?n con los efectos gen?ticos, los cuales son mucho m?s dif?ciles de comprobar. Los defectos gen?ticos, el c?ncer, la leucemia y los problemas de la fertilidad ser?n consecuencias probables. La variedad de impactos sobre el sistema inmune son tambi?n dif?ciles de predecir. Sin embargo, la industria nuclear asume con seguridad que el p?blico no asociar? la enfermedad con la contaminaci?n. Muchos contin?an diciendo que las 31 personas que murieron luchando contra el fuego en Chernobyl fueron las ?nicas v?ctimas de la radiaci?n. Hace catorce a?os, los habitantes de Ucrania, especialmente los del norte de Kiev, la capital de esta exrep?blica sovi?tica, comenzaban a vivir lo imaginable: explotaba un reactor de la planta nuclear de Chernobyl. El desastre, fruto del error humano, sucedi? tan r?pido que no hubo momento para evitarlo o correr del peligro. Las autoridades sov?ticas tardaron en reaccionar y en advertir a la poblaci?n sobre los riesgos. ECOLOG?AThe most common birth-defects in animals are the absence of one or more extremities, deformation of the skull or spine,absence of eyes, overgrowth of the eyelids, lack of hair, exposed internal organs, or absence of an anus. The visits of various commissions have not yet resulted in any final conclusion or evaluation of these animal deformities. Thequestion remains, What will happen tomorrow?GEN?TICAAs a step toward an assessment of the effects of the radio-ecological situation on living creatures, Belarus scientists havestudied specimens of plants and wild animals within the contaminated zone and compared their physiology and behavior withthose on control specimens in special experimental areas outside the 30-km Zone. The genetic effects of radiation on the chromatin apparatus of plants were revealed in a study of the frequency of mitotic anomalies in the seedlings of various types of barley rye and wheat grown at an experimental station in the Khoiniki region. It was established that different strains reacted differently to radioactive contamination. The cesium-134/7 content of rye and wheat grains grown in Khoiniki was an order of magnitude higher than that of grain grown in Minsk province, while there was little difference in the case of barley. An analysis of chromosomal aberrations year by year has shown that the frequency of mitotic anomalies in plants grown in the contaminated zone in 1987 was little different from the frequency observed in ecologically clean areas. In 1988, however, in all types of plants under observation there was a noticeable rise in the frequencyof chromosomal aberrations. Signs of degeneration and destruction have also been noted in the pancreas, leading to increased permeability of the blood vessels, leucocyte infiltration, changes in the vessel walls, and the abnormal growth of connective tissue. At the same time, the immune system has been significantly damaged, as is shown by a change in the number of differentiated B-lymphocytes in the bone marrow, the reduction of polyferation, the differentiation and migration of T-lymphocytes, a disequilibrium of the proportions among thymocytes, etc. Damage to the structure and function of the membranes of the lymphocytes is evident, as is damage to the peripheral hormonal action machanisms and to the system of peroxide oxidation of lipids, along with an increased level of wasteproducts in the blood and an accompanying drop in the activity of the antioxidants systems. There are marked changes in thefunction of the cell genome, etc. .ue2fb21a599c7e5b8c790849fb9b5b2a3 , .ue2fb21a599c7e5b8c790849fb9b5b2a3 .postImageUrl , .ue2fb21a599c7e5b8c790849fb9b5b2a3 .centered-text-area { min-height: 80px; position: relative; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 , .ue2fb21a599c7e5b8c790849fb9b5b2a3:hover , .ue2fb21a599c7e5b8c790849fb9b5b2a3:visited , .ue2fb21a599c7e5b8c790849fb9b5b2a3:active { border:0!important; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .clearfix:after { content: ""; display: table; clear: both; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue2fb21a599c7e5b8c790849fb9b5b2a3:active , .ue2fb21a599c7e5b8c790849fb9b5b2a3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .centered-text-area { width: 100%; position: relative ; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue2fb21a599c7e5b8c790849fb9b5b2a3:hover .ctaButton { background-color: #34495E!important; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue2fb21a599c7e5b8c790849fb9b5b2a3 .ue2fb21a599c7e5b8c790849fb9b5b2a3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue2fb21a599c7e5b8c790849fb9b5b2a3:after { content: ""; display: block; clear: both; } READ: The Current Osha Recordkeeping Regulation 29 Cfr 1904Conclusi?nWe challenge the nuclear professionals tostand on equal ground with the victims. The victims are very much alone, and much of the public is looking the other way. Getting Americans to look at Chernobyl requires awareness of the emotional impact including denial. The need to be impartial often renders people aloof. A climate of insensitivity is fed by competition while the cold cutting edge works best with a forcedsense of well-being, while the balance of truth is undermined by accusations of false fears. In order to make the actions speak, they must be more than symbolic but active. Donations of baby-food, vitamins, food supplements, antibiotics and pain-killers were requested by a number of radiation victims groups in Ukraine, Belarus and Russia. By helping in these regards, it is made clear the real level of the problems. Prayers are needed, too. But action is theloudest prayer. Healing is an expression of the determination to survive. Medical healing has its parallels in the structures in which we live. Designs for sustainable living are necessary for choices for the future. Thousands of people now living in contaminated zones should be mobilized to move to safe areas and build new cities in balance with nature, using easily obtained materials, constructed for the long run. Designs such as those of Buckminster Fuller (geodesic domes), Paolo Soleri (arcologies) and the Center for Sustainable Cities (Sustainable Village Implantations). Alternative energy sources need to be tapped, i ncluding hydrogen fuel cells and non-imaging optical lens concentrators (Argonne Labs), wind, photovoltaics and biomass. Options for a non-nuclear future exist, but they are the best kept secrets of the Nuclear Age. Divulging these secrets will go a long way to ending the nightmare. http://www.halcyon.com/blackbox/hw/mutants.htmlBibliographyhttp://www.halcyon.com/blackbox/hw/mutants.htmlScience

How Reasoning Saved My Life free essay sample

It was my first day in my school’s Gifted Talented Program. Just minutes before, I had been called upon by my teacher and told to report to the cafeteria, where classes would be held. Feelings of nervousness, fear, and apprehension bubbled in my gut as I walked across the threshold for the very first time. I knew the most elite students of my school would be waiting and, secretly, I wondered if I belonged. At that time in life, I struggled with acceptance. I walked into the ragged wooden door and quickly scurried to a seat in the back corner. When everyone turned to silently announce my arrival, I realized my unspoken contemplation had made me late. Embarrassed, I buried my face in the stack of papers already waiting at my desk. â€Å"Alright students. Welcome to the Gifted Talented Program. My name is Mr. Canereli.† Something about his voice immediately calmed the butterflies in the stomach. We will write a custom essay sample on How Reasoning Saved My Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I shyly looked up at him and listened. â€Å"Today we will begin with a deductive reasoning puzzle. Does anyone know what deductive reasoning is?† he asked. Everything in the room remained still. I assumed I was not the only clueless student in the program. â€Å"Deductive reasoning is a method of gaining knowledge. Today’s assignment will help you explore your ability to figure things out using given information. Look at the first page in your packet and take out a pencil. You will be given five minutes to read the clues and solve the puzzle. It is best to use X’s and O’s.† I sheepishly looked down. The paper was home to a grid of six columns and six rows. There were four clues. Since we were only given five minutes, I assumed it was wise to immediately begin working. I pulled out my favorite pencil and quickly read through the clues, failing to come to any conclusions. â€Å"Breathe†¦slow down†¦you can do this†¦Ã¢â‚¬  I whispered to myself. At this tender age I felt pressure to thrive in all academic subjects. Since my mom and my dad hadn’t completed college, and my older sister did not do her best in school, I always put extra pressure on myself to do well. I refused to accept failure of any kind. The clues repeated themselves in my head and I picked up my pencil. Before I knew it, X’s and O’s covered my paper. â€Å"Sylvia is not married to the Cowboys fan and Jen is not married to the Giants fan† I silently reread. The blank squares, which once stood between me and my goal, were all filled in. The entire puzzle was completed! I raised my hand and waved it sheer excitement. The assignment, which first represented fear and doubt, had become a symbol of acceptance and personal excellence. In my head, I instantly heard my grandmother’s favorite scripture and I realized I could â€Å"do all things through Christ who strengthens me.† That day, I not only learned how to think, but I realized I could do anything I put my mind to. I now aim to pass on the lessons I learned from Mr. Canereli on my first day in the seventh grade Gifted Talented program. As a young woman, I seek to educate, equip, and inspire those in need and, as I enter college, I will use these tools to contribute to my environment.

Free Essays on John Locke

John Locke, the English philosopher of the 1600’s main thesis was that men could rule themselves in an orderly and judicial way if given the opportunities. This philosophy portrays men who are created in God’s image as rational and fair, who will do justice according to a prescribed set of rules. This theory put the power of governing in the hands of those to be governed. Thomas Hobbe’s philosophy was starkly different for the main reason that he believed people were subjects and needed to be shown the difference between right and wrong and needed to be ruled instead of governed by their own elected officials. This theory discounts the innate goodness that Locke described to men, which was derived from God. Locke believed that people could be trusted to treat each other fairly while on the other hand; Hobbes believed people would destroy each other if given the correct circumstances. The philosophy in which I think would work better is that of John Locke. The reason is two fold. Firstly, I believe people have the ability to be rational and nonjudgmental when it comes to matters of judicial importance. One example is trial by a jury of your peers. This is a fundamental tenant of civilized society. The second reason is John Locke’s philosophy is better in the respect that people have faith in a government that is of their choosing as opposed to a government that is imposed on them. The people would be more willing to sacrifice for a government they choose than on that has been forced onto them.... Free Essays on John Locke Free Essays on John Locke John Locke John Locke was one of the greatest philosophers in Europe at the end of the seventeenth century. Locke grew up and lived through one of the most extraordinary centuries of English political and intellectual history. Locke was a great Philosopher and a social political theriost that argued that we people can only know ideas, sensations of our ideas, and quality. There are two types of qualities Locke argued primary and secondary. Locke also insisted that we are born into this world as tabla rasa, or blank sheet until experience in the form of sensation provide the basic materials of simple ideas out of which most of our more complex knowledge is constructed. We are all born with a clean slate and we go through life conceiving ideas, and making choices. Locke had taken some of his own ideas and pulled some from Rene’ Descates another brillant philosophers of this time. First Locke argued we as people can only know ideas. Locke describes innate ideas as some primary notions. Things that were stamped in the Mind of Man, which the Soul receives when a person is first convieved. Locke rejects the claim that we have innate ideas of God, identity or impossibility because if we did then all childern and idiots would be able to conceive them to. Locke argued that we had two types of ideas one was simple ideas created by our interaction with sensible qualities in things of the sensible world, and simple ideas developed out of our observations concerning the operations of our mind. Locke, although he made a number of remarks these two ideas, he did not explain how it was that sensations excite ideas in the mind. He only states that God produces in us the capacity for doing so. Another thing Locke argues is the fact that we could never know perfect or think of perfect with out some kind of perfect being put in our mind as an idea, which he borrowes f rom Descartes. So basically Locke did not agree with innate ideas, to m... Free Essays on John Locke To Whom It May Concern: My name is John Locke, the year is 1672, The Enlightenment Era if you will, my friend Anthony "Ashley" Cooper who has been known as the first Earl of Shaftesbury, a Lord of the realm was just appointed the Lord Chancellor and he has given me the opportunity to become very influential and serve as the secretary of a very powerful board. I have accepted this offer only because this was a payment for a medical service that I had provided for the Lord. I enjoy being called â€Å"Dr. Locke† which makes me wish that I would have finished my studies of medicine. I appreciate the concept of learning and although this is true I feel more comfortable being viewed as a philosopher writer rather than an educator. The period of time is very interesting, political fortunes shift in and out which has sent Shaftesbury to Tower many times. I don’t subscribe to the Divine Right Theory of the law so I am forced to eliminate myself from this situation by escaping these surroundings. I am leaving to learn abroad in France and Holland until the political foes are over or until they don’t affect me as much. Don’t get me wrong I defend the intention that government rests on popular consent and rebellion is permitted when government undermines the ends for which it is established, meaning that the protection of life, liberty, and property are the essential items that the government must provide and protect. Public welfare is what makes the government necessary; this belief is established in my book Two Treatises of Government. An important philosophy, worth mentioning, that I have come up with over the years is that in order to achieve the ends man gives up, in favor of the state, a certain amount of his personal power and freedom. This philosophy is something that I stand by. I also believe that man must provide for themselves a time for refreshment. A man’s production levels increase tremendously when they are given the opport... Free Essays on John Locke The idea of consent is a key element in the works of John Locke and Jean-Jacques Rousseau. In the â€Å"Second Treatise of Government,† Locke puts forth his conception of the ideal form of government based on a social contract. As Locke develops his theory of consent, he also incorporates theories of political obligation on the part of all citizens of his state as well as his theory of revolution and the conditions under which rebellion is permissible. Though Locke may appear to have explored the notion of consent completely, there are some problems with his theory that weaken its impact. (Kant vs. Locke on the Right to Rebel) John Locke powerfully details the benefits of consent as a principle element of government, guaranteed by a social contract. Locke believes in the establishment of a social compact among people of a society that is unique in its ability to eliminate the state of nature. Locke feels the contract must end the state of nature agreeably because in the state of nature â€Å"every one has executive power of the law of nature.† Therefore, Locke maintains that a government must be established with the consent of all that will â€Å"restrain the partiality and violence of men.† People must agree to remove themselves from the punishing and judging processes and create impartiality in a government so that the true equality of men can be preserved. (Groundwork of the metaphysic of morals.) The importance of freedom and security to man is the reason he gives consent to the government. He then protects himself from any one partial body from getting power over him. He can appeal to a higher authority in his community once the consent of the people sets up a judiciary. With consent to government, men still have the liberty to follow their own will in matters where the law does not dictate otherwise. Therefore, men do not have to suffer enslavement to political institutions. For Locke, this justifies consent to government an... Free Essays on John Locke In 1690, philosopher John Locke wrote a â€Å"very strange doctrine† (272), which was the first introduction of natural rights and the â€Å"Equality of Mankind† (143) He openly challenges the accepted beliefs â€Å"That all government is absolute monarchy (and) that no man is born free.† Locke breaks up his ideas into a few areas including the state of nature, the creation and purpose of government, the purpose of family, and the importance of property. Locke centers his strange doctrine on the concept that â€Å"We are born into freedom but not in freedom.† as a result of human nature. Locke asserts that â€Å"all men are naturally in †¦ a state of perfect freedom.† (269), which means that we are created equally free but never actually experience this equally free state. Nobody therefore maintains any natural power or influence over anyone else. With this freedom however, comes certain responsibilities and duties, which are discussed later in this paper in regard to the first society in which we live; the family. Locke concedes that it is human nature for an individual to push their own freedom at the expense of someone else. These people that place themselves above others are labeled as â€Å"criminals† by Locke. These individuals are not governed by the law of reason and the individuals that are negatively affected by the criminals can not possibly enforce the law of reason in an objective manner. This is why a neutral judge or â€Å"umpire† is needed to enforce the law of reason and equality between human beings. Locke then discusses the importance of property and how property alters human nature’s equal freedom. He argues that â€Å"property is his own person† (287 ) meaning that an individuals body is his first form of property. The individual can then mix their labor with land and the land then becomes an extension of that person, thus becoming their property. For example, let’s pretend that you grow apples. By putting... Free Essays on John Locke John Locke, the English philosopher of the 1600’s main thesis was that men could rule themselves in an orderly and judicial way if given the opportunities. This philosophy portrays men who are created in God’s image as rational and fair, who will do justice according to a prescribed set of rules. This theory put the power of governing in the hands of those to be governed. Thomas Hobbe’s philosophy was starkly different for the main reason that he believed people were subjects and needed to be shown the difference between right and wrong and needed to be ruled instead of governed by their own elected officials. This theory discounts the innate goodness that Locke described to men, which was derived from God. Locke believed that people could be trusted to treat each other fairly while on the other hand; Hobbes believed people would destroy each other if given the correct circumstances. The philosophy in which I think would work better is that of John Locke. The reason is two fold. Firstly, I believe people have the ability to be rational and nonjudgmental when it comes to matters of judicial importance. One example is trial by a jury of your peers. This is a fundamental tenant of civilized society. The second reason is John Locke’s philosophy is better in the respect that people have faith in a government that is of their choosing as opposed to a government that is imposed on them. The people would be more willing to sacrifice for a government they choose than on that has been forced onto them.... Free Essays on John Locke â€Å"No man should take away the life, liberty, or property of another,† those were the most famous words of the illustrious English philosopher, John Locke. The year was 1689, and John Locke had already published one of the greatest essays ever to be written on government called An Essay Concerning Human Understand. This eminent document may truly have been the basis of the United States government. He wrote two treatises during this period of time, calling his masterpieces, John Locke’s First Treatise of Civil Government and John Locke’s Second Treatise of Civil Government. These illustrious documents contained the world renowned â€Å"natural rights,† which were defined in five general statements. The statements consisted of, all men are created equal, everyone that is living is born with natural rights, governments are conceived through the consent of the governed, the real purpose of government is to protect these rights, and finally if the government fails to protect these rights, they can be eradicated or altered. As those ideas reached every corner of the world, the idea of government was forever altered. John Locke received immense popularity as these ideas circulated because of the social impacts they caused. The citizens of the colonies, or more commonly known as the social class were very much in favor of putting these innovative ideas into action. John Locke’s â€Å"natural rights† stated many guaranteed freedoms in various subjects for which the colonists longed for. During this time many people took advantage of the law, but Locke envisioned the citizens of the colonies instituting laws in which both the prosperous and the poor follow. One of Locke’s final views surrounded the issue of taxing; he believed property taxes cannot be inflated without the consent of the public. A major factor that was greatly regarded was the supreme power cannot take away land from any citizen without there concurrence. L...

Admission paper Essay Example | Topics and Well Written Essays - 500 words

Admission paper - Essay Example Furthermore, I believe that one should never cease to learn. Whether it is learning you do through practice or learning one does through prose, a person is and always should be in a state of learning. Without learning one becomes stagnant and it’s neither good for the person himself nor is it good for society. I am a registered nurse since 2002 and have been working in different positions as a nurse from then onwards. I have given services to geriatric and I liked working for the aged individuals because it gave me a sense of achievement when they felt better about their lives. I have also worked as a nurse at a clinic. Moreover I have also worked as nurse treating patients who were on dialysis and as a med-serge nurse. All these experiences helped me learn one thing or the other about patients and their problems. I want to learn more practical approaches through Empire State College. Plus I want to achieve my goal which is to become renal nurse practitioner. I think studying at Empire State College can help me achieve this goal. I have a strong will and positive attitude which help me sail through all the difficulties and pressures that I face as a nurse at times. I have a good experience and I have learnt a lot wherever I have worked. I am a striver and being passionate about nursing helps me be a better nurse. Which is why, I want to learn what Empire State College has to offer me in order to do my job in a better way. I would like to use this opportunity of entrance in Empire State College to groom myself and to be able to become renal nurse practitioner, so that I can help those who are suffering and whom I can help in my capacity as a nurse. I want to use the healing power that I have as a nurse in an effective

Are good Team Players good Human Beings too Essay

Are good Team Players good Human Beings too - Essay Example in Greenwood & Kanters, 2009, p.299). This paper contends that team sports can potentially improve the players' character, but some conditions have to exist, particularly the existence of a â€Å"properly structured team sports program† that integrates character development. It is based on the belief that in order for team players to be â€Å"good† people, their coaches should also provide specific instructions that train and reward the former for â€Å"good† behavior too. This paper argues that a properly structured team sports program can develop good character by honing discipline, confidence, self-esteem, and teamwork attitudes and behaviors. A â€Å"properly structured team sports program† is not focused on winning alone, but includes a shift in thinking about sports, where character development takes a central seat. Greenwood and Kanters (2009) defined the shift of team sports toward positive youth development (PYD). Positive youth development uses f ive development indicators, also known as 5 C's: connection, character, competence, confidence, caring or compassion, where these indicators are based from the studies of Lerner, Fisher, and Weinberg (2000) and Pittman et al., (2001) (as cited in Greenwood & Kanters, 2009, p.299). ... that sports can build good character, although some studies already indicate that it can be structured to improve several attitudes and behaviors (Greenwood & Kanters, 2009; Camire & Trudel, 2010). This paper argues that PYD is only one of the many ways that team sports can be structured to develop good character, especially since it actively connects sports with good character. It is important that sports is structured to enhance character so that it can impact character. Being a sports achiever can develop intrinsic and extrinsic motivation, as well as improve discipline. Participating in team sports can enhance discipline, because it is a structured game with definite goals. Team sports is about end goals that can be attained through relentless practice. Coaches encourage players to work hard by enhancing their mental, physical, and emotional abilities. These abilities cannot be improved over night and so the players practice numerous times, so that they can physically improve the ir bodies to fit their respective team positions and its demands. This embeds discipline ethic among players, which they can use also in other aspects of other life. For example, in school, they will also be motivated to study harder for subjects they have difficulty with. Furthermore, team sports enhances the mind because of the visualization needed to win the game. The players should also â€Å"think† to win so that they can win. This can be quite useful in thinking about other endeavors also, such as in doing exams and being a better son, daughter, or Christian. In addition, team sports enhances the players' emotional abilities, such as the ability to accept failures and victories (Austin, 2010). Players also learn perseverance, because when they lose, it does not mean that they should

Discussion Board Assignment 3 Essay Example | Topics and Well Written Essays - 250 words - 1

Discussion Board Assignment 3 - Essay Example At times denying them their rights to knowledge of the workplace or leading others to treat them badly (Huotari and Iivonen, 56). It can be reduced through the placing of an elaborate conflict resolution procedure by the organizations management. The organization should also welcome members of the labor organizations to teach their employees about their rights and responsibilities while they are working in the organization. Another way to deal with this problem will be to administering strict punishments to those found abusing their positions by bullying employees (Belasen, 78). If all the above are taken efforts are taken into consideration, the bullying would reduce, and the organization will experience all the profitability associated with highly motivated employees who do their work without fear of being bullied. In conclusion, core principals are important to solve organizational mistrust. It is important to focus on the four core principles that ensure there is harmony in the organization that include integrity, result-oriented culture, intent and focusing on the capabilities of the individual. The four principals focus on the aspects that create trust, which is very crucial in the

Effects of Disputes in Construction

Effects of Disputes in Construction This chapter initially deals with the causes and effects of delays in projects relating to the construction, engineering and IT industries, and the resulting disputes within them. The analytic comparison of delays in each of these industries has then been carried out. Various project case studies, pertaining to the causes and effects of delays and disputes, belonging to each of the above industries have then been included to give a reader a wider scope of the subject matter. The characteristics of certain delay mitigation strategies and dispute resolution techniques have also been investigated for the duration of this chapter. Delays in the Construction Industry Construction industry according to George, O. (1990) may be defined as that sector of the economy which plans, designs, constructs, alters, maintains, repairs, and eventually demolishes buildings, of all kinds, civil engineering works, mechanical and electrical engineering structures and other similar works. Delays on projects are a universal phenomenon and the construction industry is no exception. It has been regarded as a serious problem by Al-Khalil and Al-Ghafly (1999), who further state that it proves costly for both owners and contractors. According to the authors, the owner loses by missing out on the potential revenues from the use of the project and by increased overhead cost for contract administration. Meanwhile, the contractor is said to lose as a result of increased overhead costs and lost opportunities for new projects because of diminished financial capabilities. In relation to project management, a project manager firstly needs to be concerned with the causes of delays, which could be at a national level (Kumaraswamy Chan, 1997; Kaming et al, 1997; Mezher and Tawil, 1998; Al-Khalil and Al-Ghafly, 1999) or at a project level (Rad, 1979; Charoenngam and Yen, 1999; Olima and KAmumu, 1999). The next step is for them is to realise the effects of delays in terms of a projects legal disputes (Scott, 1993), cost overruns (Mansfield et al, 1994), delay analysis techniques (Bordoli and Baldwin, 1998) etc. Delay mitigation is the next step which focuses mainly on the strategies used for construction schedule comparison and accelerated working (Conlin and Rectic, 1997; Noyce and Hanna, 1998). The last step would be to analyse or examine the drawbacks of delay mitigation strategies (Cristian and Hackney, 1995) which could contribute to additional delays. The above four steps involving delays in construction projects must be considered by project managers in order to achieve successful project completion and delivery. In a hypothetical case assuming a project is delayed because materials arrive late on site, the project manager must be able to recognise it as a delay factor. Secondly, the project manager must be responsible for calculating the effects of delays, prior to deciding upon the most suitable delay mitigation strategy. If the project manager decides to use overtime work, then this according to Horner and Talhouni (1995) will lead to a reduction in productivity of the workforce, hence a new delay factor would be added to the project. According to Oztas (1995) the word delay is a relative term in construction. The way the contractor, the client, the architect and the engineer view a delay or its effect to the project most of the times, if not all, vary significantly. The differences in opinion can be explained by the role each party plays in the contract, the cost implications a delay causes to each party, or the legal disputes which arise from the delay. Understanding the nature of construction delays will enhance the ability of the project manager to handle them. All four dimensions must be analyzed in order to have a balanced view of the subject. The following section sheds light upon some of the causes of delays in construction projects around the world, its legal aspects and its effects. Causes of construction delays According to a survey conducted within the construction industry by Sambasivan, M. Wen Soon Y. (2007), the ten most important causes of delay were found to be (1) contractors improper planning, (2) contractors poor site management, (3) inadequate contractor experience, (4) inadequate clients finance and payments for completed work, (5) problems with subcontractors, (6) shortage in material, (7) labour supply, (8)equipment availability and failure, (9) lack of communication between parties, and (10) mistakes during the construction stage. These causes of delay were not far from what Sweis, G.et al (2008) had investigated during their survey. They claimed that the most important causes of delay were due to (1) Poor planning and scheduling of the project by the contractor, (2) Financial difficulties faced by contractor, and (3) too many change orders from owners. As far as commercial projects are concerned, the main cause of delay arises from delay in payment, since there is argument between the two parties on how financial backup will be provided. Odeh and Battaineh (2001) carried out a survey within construction projects involving traditional contracts, in which they identified and categorised the causes of delay according to the project participants. They state that as far as clients are concerned, delay factors include owner interference, finance and payments of completed work, slow decision making and unrealistic contract duration imposed by owners. Delay factors relating to contractors on the other hand include site management, improper planning, inadequate contractor experience, mistakes during construction, improper construction methods and delays caused by subcontractors. Consultant related delay factors include contract management, preparation and approval of drawings, quality assurance/ control, and long waiting time for approval of tests and inspections. Apart from the above mentioned categories, the authors also mention contractual relationship issues, which include major disputes and negotiations during construction, inappropriate organisational structure linking all parties involved in the project, and lack of communication between parties. External factors contributing to project delays include weather conditions, changes in regulations, problems with neighbours and site conditions. The authors failed to mention the political and socio-economical factors, which would have been a helpful addition to this study considering delays in construction projects are not all the same. Legal aspects According to Carnell (2000), delay claims are perhaps the most common form of construction disputes. Scott (1993) found that more than 50% of contracts in the UK end up with extension of time claims with supporting evidence submitted. A similar survey by Yogeswaran et al (1999) investigated 67 civil engineering projects in Hong Kong where claims arose. These claims were a result of different factors, mainly including extension of time due to bad weather (82% of projects), variation orders (49% of projects) and delays caused by utility undertakers. However, it should be noted that claims for extra time or cost do not necessarily end in disputes in all projects. From a legal point of view, according to Kraeim Diekmann (1987), delays factors are classified into three main categories: (1) Compensable, (2) Excusable, and (3) Non-Excusable. According to Scott (1993), the latter terms are used in the United States, while in the UK the terms used are: (1) the client is responsible, neither party is responsible and (3) the contractor is responsible. Irrespective of the terminology used in either country, Arditi and Patel (1989) explain the above as: Compensable/Client is responsible: Delays entitled compensable are not caused by the contractor but by the owner. The main delay factors included in this category are: owners delay in providing access to site, changes in scope of work, non payment to the contractor, improper or delayed issue of change orders, inadequate information and supervision by the owner. When a compensable delay occurs, the contractor is allowed time extension and extra costs for losses. Non-Excusable/Contractor is responsible: Non-excusable delays are caused by the contractors inefficiency. The main delay factors in this category include: shortages of qualified workers, technical personnel or materials, failure to coordinate work (i.e. deficient planning), delays caused by subcontractors, defective work that has to be redone, slow mobilisation, low contractor productivity and accidents. The owner in this case reserves the right to charge the contractor liquidated damages for such delays in the total project duration. Excusable/Neither party is responsible: Delays in this category are caused by events that are beyond the contractor or the clients control. Factors include extreme weather conditions, fire, flood, strikes, and lockouts; vandalism, war, epidemics, damages caused by parties others than the contractor or the owner, government actions or construction law. According to Kraeim and Diekmann (1987), excusable delays are listed in a clause in the contract document (i.e. Force Majeure Clause) and that the sole relief for excusable delays is time extension. The authors argue that the situation becomes more complicated in the case of concurrent delays. These types of delays occur when the overall delay is caused by several factors, some of which are within the owners responsibility and some of which are within the contractors responsibility (Arditi and Patel, 1989; pp.146). The effects of delays To investigate the effects of delays in large construction projects, Assaf Al-Hejji (2006) conducted a survey in which it was concluded that 70% of the projects experienced time overruns. Their research showed that only 30% of construction projects were completed within the scheduled completion dates and that the average time overrun was between 10% and 30%. A similar observation was made by Aibinu Jagboro (2002), whose findings for the Nigerian construction industry showed that time and cost overruns were frequent effects of delays. They had stated in their research that delay had significant effect on completion cost and time of 61 building projects being studied. In a similar but a more integrated approach to finding the effects of delays in construction projects, Sambasivan Wen Soon (2007) identified six effects of delays to be (1) time overrun, (2) cost overrun, (3) disputes, (4) arbitration, (5) litigation, and (6) total abandonment of the project. A delay affects both the construction schedule and the cost of a project. The impact on the construction schedule depends mainly on the activities in which the delay is encountered and the existence or not of float in the delayed activities. The cost effects are mainly related with the types of costs associated with the delayed activity, e.g. the liquidated damages for delay. In order to make a general statement, the author believes that the time value of money should be taken into account. The most likely effect of delay is the reduction of the NPV of the investment. Furthermore, as Thomson (1995a) state, since most recourse costs in construction projects are time related, consequently any extension of programme will lead to increased costs. An analysis of the two main effects follows. Impact on the construction schedule Bordoli and Baldwin (1998) classified delay factors in six types according to their impact on the construction schedule. These types are: Date delays: an activity cannot start or finish until a specific date irrespective of when preceding activities were carried out or were planned to be carried out. For example, a delay of this type occurs when the delivery of plant or materials is scheduled for a specific date without which the work cannot start. Total delays: Complete stoppage to all parts of the works occurs. For example, strikes and lockouts or postponements of the works. Extended delays: Duration of an activity is extended. For example when an increase in the work content of an activity occurs. Additional delays: New construction activities are added to the planned work. New or additional work is incorporated into the project, subsequent to the production of the original programme. Sequence delays: Activities cannot start or finish in the sequence originally planned. For example, changes in specification of materials or techniques which result in activities no longer able to be carried out concurrently. Progress delays: when the progress of the works was less than that planned. This could be the result of the use of inadequate labour, plant or materials, or even excessively ambitious time estimates. Examining the latter types of delays gives an overview of the impact delays on the construction schedule. The effect of a delay on the schedule can range from few minutes, hours, days to complete stoppage of works. The schedule is altered in many ways. Activities must be re-planned, changes to the sequence of work can occur, logical linkages between activities could change and resources have to be reallocated. As far as the duration of work is concerned the main factor that must be considered is float. When a delay occurs in critical activities it is clear that the duration of the project will increase if the contractor doesnt accelerate works. When a delay occurs in non critical activities then what is important to consider is the ratio between the float and the duration of the delay. If the float is consumed then this will, in turn, change the critical path of the project by concerting a non critical activity to a critical one. If on the other hand, the delay is less than the float then the overall duration of the project is not affected but the risk of overrun is increased, by the increased probability of further critical delays. Cost overruns There are several scenarios related with the cost overruns of construction delays. Oztas (1995) mentions that delays lead to additional expenses incurred by the contractor and that most of them occur due to prolonging the job, reallocation of work forces, storing extra materials on site, wasting materials, or loss of productivity or workers due to reassignment. It is vital for the project manager to assess the cost overruns in terms of materials, equipment and labour costs. There are several types of costs associated with any delayed activity in a project. Thompson (1995a) identify these as being (1) fixed charges incurred at any point in time, (2) quantity proportional charges related to quality of work completed, output of deliveries of materials, and (3) time related charges which, according to the author, refers to the cost of resources. The author argues that the sensitivity of delay in terms of cost will be determined by the relative contribution of each type of cost mentioned above, and the existence of float. Delays occurring on a critical activity lead to an extension of the duration of the project in most cases, which, in turn lead to an increase in both fixed and time related costs. Another major concern for a project manager in terms of construction costs are liquidated damages. Scott (1993) explains liquidated damages as being a sum of money, usually specified in the contract, being deducted from the contractor in the event of a failure to complete the project in the specified time frame. They state that the contract normally specifies a predetermined time after which it must be substantially completed and available for use. An example of a standard form of contract including a clause of liquidated damages includes the ICE Condition of Contract Edition 7, Clause 47 (Hawker, 1999). Delays as a benchmark of success Construction delays are not necessarily a root cause of failure of a project. Many authors investigating the causes of success or failure of projects agree that the classical triangle of cost,time and quality should not be used as the only measure of success of projects (Morris and Hough, 1987; Gardiner and Stewart, 2000; Atkinson, 1999). The latter argument is based on the fact that most construction projects encounter both time and cost overruns. Rad (1979) estimated that the increase in terms of time and cost of nuclear plant projects in the United States was significant. Similarly Morris and Hough (1987) who evaluated the records of more than 4000 projects between 1959 and 1986 concluded that the success rate of projects is generally poor and that overrun values range between 40 to 200 percent. Perhaps the most extreme view concerning time and cost estimates of projects is expressed by Atkinson (1999) who states: Time and cost are at best only best guesses, calculated at a time w hen least is known about the project. The overall conclusion drawn from current research is that construction delays and cost overrun is not something rare but instead a common phenomenon. Since time and cost may not be the best measures of success, alternatives must be presented. Gardiner and Stewart (2000) state, that the Net Present Value of the investment should be used as a criterion of success. They concluded that: It is recommended changing the performance measures that are common today from: The project was delivered on time, to budget, and of the required quality to: The project was delivered with the best achievable NPV and to the required quality (Gardiner and Stewart, 2000, pp.255) Atkinson (1999) considered a new framework to consider success; The Square Root. The main idea behind this new framework is that the there are four categories of success criteria. The first is the classical time-cost-quality triangle. The second is concerned with the maintainability and reliability of the information system. The third is related with the benefits for the organization in terms of improved efficiency, effectiveness and profits. The last group of success factors such as satisfied users, social and environmental uses and personal development. Examining the discussion related with project critical success factors brings into light different aspects of construction delays. If, on one hand, the primary objective of a project is to finish on time then a delay during construction could be the main cause of failure of the project. On the other hand, if the primary objective is customer satisfaction then a delay may just be the effect of design changes, which will lead to the desired customer satisfaction and project success. In all cases the primary objectives of the project will determine the role of delays to the success or failure of the project. Delays in the Engineering Industry The engineering industry is one of the most important basic industries for any economy. It has been referred to by Desai (1987) as being an economys Engine of Growth. It supplies plant and machinery for other industries, equipments to build up infrastructures, automobiles, aircrafts, and a host of other tools and equipments. The engineering industry has widened its base across a broad spectrum and inducted the latest technology in many areas including, electrical and electronics, mechanical, transportation, industrial and other miscellaneous engineering sectors. According to Mahapatra and Biswal (2007), the development of an economy and the achievement of self-sufficiency in various sectors depend to a very large extent on the development of the engineering industry. Since it being such a large industry, it is also not immune from delays. The project participants in engineering projects are known to be consultant engineers, contractors and owners. Similar impacts are observed on project participants in this industry due to delays, as are mentioned above for the construction industry. The following section looks into some of the causes and effects of delays in the engineering industry. Causes of engineering delays Yates (2007) identified a list of common delay factors belonging to both the planning and operating stages of engineering projects. They are (1) Political and Social unrest, (2) Religious and Social factors, (3) Labour disputes and strikes, (4) Technologic and Economic limitations, (5) Government Restrictions, (6) Global technical delay factors (7) Changes in project requirements, (8) Lack of communication between various divisions, and (9) Miscellaneous planning delays . The author explains the above delay factors as: Political and Social unrest: Certain regions of the world are said to be undergoing drastic and violent changes in their political, economic and social environment. Situations like these limits access to foreign contractors working in large engineering projects, and hence are a cause of major delay in project execution. The author argues that the ruling party in such countries are afraid to make political decisions on social or economic reforms for the fear of jeopardising the delicate balance existing between various ethnic groups, political parties and social classes. Religious and Social factors: With the aid of engineering projects being executed in the Middle East, the author argues that foreign contractors often tolerate delays due to religious festivities in these parts of the world, e.g. during the month of Ramadan. It is in these times that local labourers are hard to hire as they are not readily available due to social and economic reasons as stated by the author. As a result engineering and construction firms often import foreign labours into these parts of the world, by which they experience both time and cost overruns. Labour disputes and strikes: Labour disputes or strikes are said to be a common delay factor in engineering industries and tends to disrupt construction or manufacturing schedule. Project managers need to identify and effectively negotiate with the labour representatives in order to stop further delays emanating from such undesirable events. Technologic and Economic limitations: These include factors such as design standards, constructability issues, performance standards, quality standards, material availability, testing, inspection and safety. On the other hand, economic limitations include factors such as inflation, escalation and the availability of cash flow. Furthermore, the level of motivation in the workforce also plays a useful role in limiting economic delays. The importance of motivation in employees has been discussed earlier in Chapter 2. Government restrictions: These include imposition of legal restrictions, regulations and interference by the local government, which tends to disrupt the manufacturing and construction in an engineering industry. Some governments such as Japan put on restrictions such as acts of protectionism, where foreign firms are not allowed to operate in their country. Other government restrictions include the requirement and inspection of certain permits, before during and at the conclusion of the end product. Global technical delay factors: The results which the author has been able to gather from a global survey of engineering projects indicated the following causes of technical delays: (1) Design modifications, (2) Weather (climate), (3) Material delivery, (4) Equipment delivery, (5) Incomplete drawings, and (6) Material quality. Changes in project requirements: This has been termed by the author as one of the most frequent causes of planning delays. Irrespective of where a project is going to be built, project owners are often indecisive in their approach during the planning stage of an engineering project. The need for project owners to prioritize projects is a critical step towards attaining timely project completion. Lack of communication between various divisions: Ineffective communication in an organisation that is planning and designing projects often leads to multiple delays. A project manager who knows how to effectively document processes helps to reduce delays along with steps like formalising the planning process, scheduling routine team meetings, assigning the project to an experienced project manager, or empowering the project manager to act as a conduit for communication. The need of having effective communication in organisations has been discussed previously in Chapter 2. Miscellaneous planning delays: Other factors that cause global project planning delays include the following: (1) Lack of political and governmental support, (2) Hidden agendas and strong individuals pushing their ideas, and (3) Lack of knowledge about planning processes and strategic planning. Legal aspects Certain contractual claims exist in the engineering industry. An example according to Smith et al (1999) includes a claim made under clause 12 of the ICE contract, which entitles contractors, in limited circumstances, to claim in respect of delay and extra cost should they encounter certain adverse physical conditions or artificial obstructions as the work progresses. In such claims there is no blame on the part of the employer or the engineer since adverse physical conditions are a neutral event, and the issue of suspending the works is merely the exercise of a contractual right. Apart from contractual claims, there are certain claims for breach of contract, for example clause 7(4) of the ICE conditions contract entitles contractors to claim for delay in issuing drawings or instructions by the engineer at the right time. According to the authors, the engineers failure to provide information at the right time is a breach of the express provisions of the contract, for which the employ er is held accountable in law.

Book Nerd, Street Geek Essay -- Human Intellect

We’ve all heard it time and time again, college is the way to reach the light at the end of the tunnel, but is that necessarily true? Well it depends on the person you ask. Someone in college would tell you book smart’s is the way to go. On the other hand, asking a teenager who lives in an area with high gang and criminal activity more than likely will tell you that street smarts are what keep him â€Å"above water† every day. Individuals that have book smarts may have a world full of information but without any real life-experience how can that information be applied, because we all know that after college comes the â€Å"real world†. What good is knowledge if it’s not applied? Individuals with street smarts are the students of life, which gives the exam first then, the lesson. People with street smarts have the ability react naturally to a situation in society, adapt to different environments and they have a keen sense of situational awareness. Common sense would seem to dictate that having a combination of book and street smarts leads to a successful life, which is why I agree with Gerald Graff, the Author of They Say I Say and his article â€Å"Hidden Intellectualism† when he states that incorporating street smarts and book smarts will have a favorable outcome. First off, let’s define book smarts and street smarts. Being book smart in my own definition means having the ability to regurgitate information that has been continuously drilled into one’s mind, having a certain set of understanding in certain subject matters relating to academics. Street smarts on the other hand, are the ability to adapt to a certain environment or situation in your daily life relating to society and less academically. It’s the ability to have an independent st... ...ne particular intellect that I possess. In conclusion, Gerald Graff makes a solid argument in his article â€Å"Hidden Intellectualism† by showing the reader that there is more than one way to be intellectual. And by becoming academically inclined while at the same time having street knowledge will lead to a brighter future for the individual. All in all, there is no clear winner when it comes to debating book and street smarts; it’s just a matter of using them in conjunction with one another so you can reach your full potential no matter what the situation may be. So take it upon yourself to become a book nerd and a street geek. Works Cited Graff, Gerald. â€Å"Hidden Intellectualism†. They Say, I Say. 2nd ed. Ed. Gerald Graff and Kathy Birkenstein. New York: W.W. Norton, 2009. 198-205. Print. Sheehan, Kathleen. Personal Interview, 1 February 2012.

Learning Styles & Personality Types

Teamwork: Balancing Learning Styles and Personality Types R. Haynes GEN200 October 7, 2010 Abstract Three different learning styles and personality types were assessed to identify a strategy for the three to collaborate and communicate effectively in a team-setting. The use of the Myers-Briggs personality type indicator and Howard Gardner’s theory of Multiple Intelligences determined the different personality types and learning styles to study. Every personality type and learning style offers skills and abilities beneficial to teamwork.Students and employees benefit from knowing their personality type and learning style. It allows them to determine how they will best contribute to a team. Teamwork: Balancing Learning Styles and Personality Types Even though undefined, knowing one's learning style and personality type allows one to determine their skills and abilities to excel. The Myers-Briggs personality type indicator and Howard Gardner’s theory of Multiple Intelligen ces was used to assess different personality types and learning styles.These assessments are used by schools as well as employers; the results of these assessments bring self-awareness allowing one to determine how one works individually and what one has to offer to a team. Teamwork is a part of everyday life; whether one is a student or an employee. As a student to know one’s learning style or personality type helps one discover the best way to study and retain information. It also allows one to assess how well one can contribute to and collaborate in a group project.As an employee, one works with a team daily therefore knowing the way one learns or one’s personality type allows them to â€Å"pinpoint your own strengths and weaknesses and let your teammates know where you can excel† (Wee ; Morse, 2007, para. 8), which makes delegating tasks and roles easier. In either setting, one can play up their strengths, build weaknesses, and focus their career to their sk ills and abilities. One’s learning style is â€Å"your mind’s particular way of taking in and processing information† (Carter, Bishop, ; Kravits, 2007, p. 38).Verbal-linguistic, interpersonal, and visual-spatial are just three of many learning styles one may fall into. A verbal-linguistic learner uses language to learn and can listen, memorize, and speak well. An interpersonal learner relates to others and considers the perspective of others. They learn best in group discussions or group activities. A visual-spatial learner is capable of perceiving and creating images. They use charts, diagrams, or graphs to learn effectively. For these three learners to work effectively together consider developing study groups in which each learner teaches the information to the group.In the study group include graphs or PowerPoint presentations for visual-spatial learners, group discussion for interpersonal learners, and outlines of the presentation for verbal-linguistic lear ners. Including different techniques will help each learner to perfect strengths and build weaknesses. An individual’s personality characteristics identify how one learns, thinks, reacts to others, and retains information. The three personality types that were assed were an Organizer, Adventurer, and a Giver. An Organizer is responsible, disciplined, and loyal.They work well in structured environments. An Adventurer is courageous, flexible, open-minded, and hands-on. A Giver is adaptable, honest, has open communication with others, and promotes potential in others. For these three personality types to collaborate together, the Organizer should create a schedule of tasks. The Giver and Organizer should request feedback to ensure all tasks are being met and each group member is equally participating. They should develop a game or use music to help memorize material or to present material for the Giver and Adventurer.All three personality types would enjoy working in a group wit h open communication. In a group, they can present new ideas to each other and establish those that work best to achieve their goal. In conclusion, although undefined, knowing one's learning style and personality type allows one to determine their skills and abilities to excel for two main reasons. First, one will be aware of what areas are their strongest and weakest. Most important, one will be aware of how one works individually and what one has to offer to a team.Personality types were assessed using the Myers-Briggs personality indicator and learning styles were assessed using Howard Gardner’s theory of Multiple Intelligences, which is used by schools as well as employers. These assessments prepare one for collaborating and communicating in a team either at school or in a work environment.References Carter, C. , Bishop, J. , & Kravits, S. (2007). Keys to College Studying: Become An Active Thinker (2nd ed. ). Upper Saddle River, NJ: Prentice Hall, Inc. A Pearson Education Company. Wee, J. , & Morse, O. (2007, Aug). Juggling People-Secrets for Successful Teams. Cost Engineering, 49(8), 38.

Literary works describing the struggle against slavery essayEssay Writing Service

Literary works describing the struggle against slavery essayEssay Writing Service Literary works describing the struggle against slavery essay Literary works describing the struggle against slavery essayThere are many literary works that are no longer explicitly organized around the struggle to end slavery. Nevertheless, it is possible to identify the main theme unifying these more contemporary fictions. Three texts that will be discussed in this paper are James Weldon Johnson’s Autobiography of an Ex-Colored Man, George Schuyler’s Black No More and Octavia Butler’s Kindred. These literary works describe the major conflicts of African American history that refer to the struggle against slavery. The authors of these novels provide the slave narratives that highlight the sentimental ideas regarding the struggle against racism. It is necessary to recognize the authors’ need to identify historical impact of contemporary literature on the representation of race relations. The literary works reflect the negative effects of the Jim Crow Era on African Americans, placing emphasis on the ability of litera ture to address racial violence and â€Å"see race through the lens of otherhood† (Lavender 63). Thesis statement: Three literary works, James Weldon Johnson’s Autobiography of an Ex-Colored Man, George Schuyler’s Black No More and Octavia Butler’s Kindred, are focused on representation of the complexity of race relations which affect the further struggle to end slavery in American society.In the novel Autobiography of an Ex-Colored Man (1912) written by James Weldon Johnson, the key theme is criticism of race relations. The author of the slave narrative discussed the role of human identity in solving the problems caused by both interracial and intra-racial conflicts and violence. The novel tells about the life of a young biracial man, named as the â€Å"Ex-Colored Man, who lived America in the late nineteenth century. He had to make a choice between two racial classes: blacks and whites.   He could embrace his black heritage and become the African-Ame rican musician or to live as an ordinary middle-class white man. The author depicts lynching as a vivid example of racial violence caused by white supremacy. The author shows how a black man was burnt alive by a white mob. He writes about the victim of the lynching scene, â€Å"He squirmed, he writhed, strained in his chains, then gave out cries and groans that I shall always hear† (Johnson 83). The Ex-Colored Man, influenced by this event, makes a decision to pass as white man. James Weldon Johnson’s representation of race relations is based on violence.In George Schuyler’s novel Black No More (1931), the race problem in America is discussed to place emphasis on the existing racial differences. The author of the novel uses satire to criticize racial relation. The author tells the story of a black man Max Disher who uses scientific transformation process to become a white man Mathew Fisher. In fact, the author criticizes the existing race relations through repre sentation of the skin color of his protagonist who becomes â€Å"black no more† (Schuyler 78).   In the novel Black No More, the author highlights the significance of the race problem in American society. He uses satire to depict the functioning of the myth of race purity caused by the existence of white supremacy.   Racism described by the author is used to serve economic purposes, which reflect greed as the major motivation of the main characters in their actions. The racist environment, in which the main characters live, depends on racial differences between the blacks and the whites.   Thus, the main character Max is rejected by a white woman Helen because she is a racist. However, Max makes a decision to remove his blackness to become closer to Helen. The change of black population to white leads to serious economic problems in American society because the cheapest black labor force is lost.In Octavia Butler’s Kindred (1979), the reader is given an opportuni ty to assess a more complex representation of race relations in America. The author shows how African Americans address the history of â€Å"racial Othering† and the ways to struggle for their identity.   In the novel Kindred, the main character Dana, an African American woman, has a chance to be transported from the year 1976 to the early nineteenth century. She comes from Los Angeles to Maryland in order to meet her ancestors. She meets a white man Rufus and his slave Alice, a young African American woman. Alice was not a born-slave, as she was forced into slavery later in her life. Octavia Butler is focused on the use of time travel and the effects of genetic engineering to interrogate the historical paradigms of slavery in America. The novel Kindred is considered to be a neo-slave narrative that reflects historical reality of slavery in America. The author writes about race relations of white and black people living in the eighteenth century, â€Å"they lived in ease a nd comfort supported by huge numbers of blacks whom they kept in poverty and held in contempt† (Butler 196).Thus, it is necessary to conclude that many novels in American literature are focused on representation of the struggle against slavery, but the authors use different approaches to highlight race relations and solve race-related problems. Three novels discussed in this paper, James Weldon Johnson’s Autobiography of an Ex-Colored Man, George Schuyler’s Black No More and Octavia Butler’s Kindred, are based on slave narratives that reflect the complicated relationships between slaves and their masters, and the relationships between the blacks and the whites, through shame, hatred and violence.

China in the Age of Exploration essays

China in the Age of Exploration essays The age of exploration. A time when exploring was arguably the most important thing to do in life. The countries were not yet all discovered and animals and spices were native only to small areas. So exploration expanded the world. There have been many famous explorations, such as Christopher Columbuss trip to the new world (America). But many smaller trips were also made. The country of China, although not known for exploration was actually affected by it greatly. One might think that it is impossible for exploration to have an affect on China. But Without European exploration, who knows what would have happened to China. It would not be what it is today. It would be entirely different. Explorers from Europe, desert and sea routes, and the maritime expeditions, are the three main ways how European exploration affected China. European exploration was a great occurrence it not only expanded our world but also expanded the ideas of one of its greatest countries. European exploration went everywhere. They explored the earth everywhere that they could. So it was of no surprise that China was a choice on the list. An explorer by the name of Marco Polo sailed to China in the 13th century. He was supposed to convert the then China ruling Mongols to Christianity. (http://geography.miningco.com/science/geography/library/weekly/aa081798.htm. About .com). Instead all he did was obtain spices and leave. But in his brief stay he helped the Chinese. He showed them some ships and boats that he had sailed on. The Chinese having a good idea of what these ships looked like tried to mimic some things that they did not have. Now the Chinese have better ships and will be able to sail better, easier, and at greater distances. So Unknowingly, a great explorer along with few others, greatly helped the advance of the Chinese sailing and aquatic ways. Despite this, even before explorers came to China they already had an idea of exploration. China w...

Bt and Gypsy Moth Essay Example | Topics and Well Written Essays - 1000 words

Bt and Gypsy Moth - Essay Example trees. Sparks, Michaels and Daniels (2013) reiterate that the larvae of Lymantria dispar have often caused significant defoliation in the past. Lymantria dispar’s life cycle usually start over the season of winter when the insects lay large masses of eggs. Ruiu and Roberto (2013) reiterate that these eggs hatch in generous numbers over the seasons of spring. Lymantria dispar represents a noteworthy risk to forests in various parts of the world. Preservation of the Cork Oak Forest would require implementation of proper management programs. In the past, forest conservation bodies have often considered several management approaches to control the adverse effects of Lepidopteran defoliators. However, some biological and practical limitations have of alternative pest control methods to contain the infestation of the defoliators over large tracks of lands have been observed. Currently, environmental conservation bodies have concentrated on the use of entomopathogenic microorganisms such as Bacillusthuringiensis (Btk) given the reason that these organisms’ impacts can be felt over large areas. Bacillusthuringiensis (Btk) products have become increasingly crucial as integrated means of pest management and are incessantly being employed in the control of pests in agro systems and forests around the globe. Bacillusthuringiensis (Btk) formulae that are used in the control of Lepidoptera consist of a concoction that includes parasporal bodies such as crystals and bacterial spores. The parasporal bodies contain insecticidal toxins such as the cry proteins. In the view of Sparks, Michaels and Daniels (2013), the gypsy moths consume the proteins which become activated after they are injected into their bodies. The proteins then become bound to specific plasma membrane receptors on the midgut section of the insect pests; epithelium. They sip into the cell membrane and determine the formation of

Internet Marketing a Practical Approach Essay Example | Topics and Well Written Essays - 500 words - 54

Internet Marketing a Practical Approach - Essay Example Quality fraud and scams are a common occurrence when products are purchased online. This is not only the supplier’s fault but is also the fault of the buyer because of the lack of enough product specification details. Small business owners in most cases seek the products with the lowest price in order to gain profit once they sell them. In their bid to find the lowest price, they compromise the quality of these products and do not bother with providing all the necessary details that would facilitate quality. On the other hand, the suppliers take advantage of the fact that the business is online and the slacking nature of the buyer and hence suppliers materials of low quality. Quality issues matter because there are laws against low quality or illegal products being imported in different nations and especially in the US and Europe. Business owners found with quality compromised products are bound to be jailed or heavily fined. If a small business owner id heavily fined, the small business is likely to go into receivership. To avoid all these complications, small business owners should be mindful of the quality of the supplier and the products before purchasing and shipping them. Enough research about the online supplier as well as making all the necessary specifications of the products should be counterchecked before a final order is sent. As mentioned above, the quality fraud problem for small businesses may the fault of the supplier or importer. The consensus, in this case, is for each of the parties to carry out their part according to the instructions provided. The importer to clearly and exhaustively specify the products and the supplier to ensure they deliver the products as specified and adhere to the quality standards. This will ensure a mutually beneficial relationship for not only the present transaction but future ones as well.  

The Impact on the Home Economics Movement Assignment

The Impact on the Home Economics Movement - Assignment Example Beecher wrote one of the first texts in home economics, namely, A Treatise on Domestic Economy (1841) and The Domestic Receipt Book (1846). Her definition of essential household knowledge included maintenance of good health. Booker Taliaferro Washington was an African American educator of the 19th and early 20th centuries. He had a major influence on the black public affairs till his death in 1915. In 1881 he founded Tuskegee Normal and Industrial Institute, making it the best supported black educational institution in the U.S by 1900. He cemented his influence by his famous autobiography, Up From Slavery (1901), his celebrated dinner at Whitehouse, found the National Negro Business League and as the chief black advisor of presidents William Howard Taft and Theodore Roosevelt. Juliet Corson was a pioneer in cookery education. She was born in 1841 and died in 1897. Corson set up the first fully equipped cooking school in the US in 1975. She did this in the belief that every woman should be able to understand how to manage a kitchen whether she did her cooking. She wrote numerous books on cooking. Her first was, The Cooking Manual of Practical Directions for Economical Everyday Cookery. Known as one of the founders of the science of Home Economics, Maria was the founder of Bethel Public Library. She was born in Massachusetts in 1843. She was orphaned early and started cooking in homes and career. She published her first book in 1872, named The Appledore Cook Book. She published camp cookery in 1878. Sarah Rorer, fondly known as Sallie was born in 1849 in Pennsylvania. Over the course of her life, she worked as an editor, magazine columnist, and cookbook author. Her work has a focus on food and the body, especially the malnourished. She is best known for her collections: Mrs. Rorer’s New Cook Book. Isabel Bevier became part of the domestic science  movement but was committed to its goals and philosophy.

Shagri La Advertisement Analysis Essay Example for Free

Shagri La Advertisement Analysis Essay One of the hallmarks of modern capitalism is advertising, helping fuel the economy by motivating buyers and supporting sellers. A prime promotional tool includes television commercials. It has become apparent over the years that television ads heighten peoples interest in products. Taking this into consideration, television advertising today has overwhelming influence on consumer purchases and   attraction to services. The consumer mind frame is largely weighted by what advertisements encourage and coerce people to buy, do and even believe. A television ad concept is not difficult to actualise, but creating an affective one that will excite audiences is. Television is firstly a visual medium and secondly auditory, allowing short stories to be told by advertisers. This medium allows for maximisation of the creative potential. Brand History Shangri-La is a premier hospitality provider founded in 1971 in Singapore. Its name was inspired by James Hiltons legendary novel Lost Horizon, which encapsulates a placid haven in the Himalayas mountains, called Shangri-La, which cast a spell on its residents. Today, Shangri-La composes of over 70 deluxe hotels and resorts in key cities in Asia Pacific, Canada and the Middle East. Apart from providing hotels and resorts, it has also established spas and luxury serviced apartments. Based in Hong Kong, Shangri-La has plans to expand globally with advancements under way throughout Asia, Europe and North America. The vision of Shangri-La is to be the first choice for their guests, colleagues, shareholders and business partners, with its mission to delight their guests every time by creating engaging experiences straight from their hearts. Target Audiences Instead of highlighting the usual comforts and amenities of the hotel, the ad tries to work on the subconscious level of the consumers. The man is neither familiar with nature of wolves nor with the terrain. This means that ad is not designed for regular loyal customer and Shangri-La is confident of retaining them with its service. Furthermore the ad characterizes a man fighting alone in an adverse condition rules out family as target. Its primary aim is to attract new customer especially working class who are rich enough to spend but are skeptical of service provided. This tactic used is to convey quality   which uses a very fine experience from human life. It is safe to consider this ad to be reaching out to the niche market of business men of middle to upper class stature. However, also not to mention anyone who is willing to pay the price for comfort as well. Objectives Of Commercial The advertisement is excellently scripted and shot to keep viewers glued to the screen when watching it   for the first time. Creatively crafted with such brilliant cinematography and accompanied by an empowering original music piece composed by Bruno Coulais. Audiences would not figure out that this would be a commercial for a hotel until the ending of it. The symbolism used in this ad creates a lasting impression on the viewer’s mind. The ad is designed keeping in view the consumer’s perspective and expectation away from the hotel. Depicted in the commercial is a   man with backpack and equipment that symbolizes a career oriented customer. This person is in an unknown place for work related affairs. He is tired in his endeavors and looking for a place to rest and rejuvenate, namely a hotel or a resort. Wolves are generally associated with sinister and wicked activities and here they depict hotels and resort. It is common perception that hotels and resort charge expensively   and have lot of hidden charges but most of them fail to deliver the value for money spent. The customer doesn’t trust the wolves (hotel) and when he finally gives in to his fatigue, he gets unexpected, friendly and customized treatment from the stranger who are the wolves; Shangri-La staffs. Cultural Impacts In recent years, change and adaptation seem to be the norm for society all around the world. Adaptation to sub-cultures is not always the easiest. Habits and culture change are more often than not the hardest to accept. In this case,   the advertisement emcompasses that entirely. With the man lost in a foreign environment, looking desperately for a place to rest. Unable to familiarize himself to his surroundings, he succumbs to settling down in the cold winter snow. Unexpectedly, Shangri-La, depict as the wolves, show up to comfort the stranger. After which, the tagline, â€Å"To embrace a stranger as one’s own, it’s in our nature† is shown. Hence, audiences are able to gather that no matter where you are across the globe, in a foreign environment, Shangri-La will take you in not as a guest but a kin. Creating a ‘home away from home’. Mass Media Theories There are four main theories that are formulated into the advertisement, namely the cumulative effects theory, attitude effects theory, behavioural effects theory. Cumulative Effects Theory It is necessary for an ad to be repeated several times before an individual consumer attends to and processes the message. This need for repetition is the cumulative effect of actual exposure to the message. Message quality is a critical factor in determining whether communication has any effect. The placing of the Shangri-La ad in cinemas before movie screenings and on YouTube allows for this necessary repetitive exposure. The cognitive and affective responses to the ad (e. g, attention, recall, attitude) initially hikes with increasing repetition over time. By placing it in cinemas over a stretched period of time, movie-goers are more exposed to the ads as it is highly unlikely for them to intentionally avoid it. The placement of it on YouTube before certain videos also ensures that viewers are unable to avert the intrusiveness of the ad. With the behavior attitude effects that derive from the Shangri-La ad, the cumulative effects are elevated. Behavior Effects As Shangri-La has already been established as mature in its industry, one of this commercials purpose is to influence its viewers with social appeal. The motivation that leads a consumer towards selecting Shangri-La usually involves actively seeking to satisfy the need of luxurious accommodation. In relation to Maslow’s hierarchy of needs, the ad satisfies the psychological, safety and self-esteem needs of consumers. By reminding travelers that Shangri-La will care for travelers as their own, this ad keeps the consumer feeling a sense of safety, which is an important concern in every traveler’s mind. At the same time, while actively motivating them to pursue luxury accommodation, the ad is feeding their self-esteem need of knowing they are capable of affording premium accommodations while traveling, setting them apart from markets that cannot afford so. It is vital for a ad to communicate possible benefits to a consumer as by doing so, they appear more credible and are more able to influence the consumer’s behaviour and choices. Another factor that affects the consumer behaviour in this ad is the subliminal messages it sends. The subliminal message of this ad was intended to cause viewers to think of Shangri-La as the ideal choice while traveling. After a mind picks up a subliminal message, the subconscious mind will tell a person to obey the message the next time he sees something that relates to it. A consumer that has watched the ad will tend to be reminded of Shangri-La when he travels, creating a lasting retention in their minds. Attitude Effects Attitude is a central focus in the fields of advertising and consumer behaviour. Much of research has shown that consumers brand-related beliefs affect brand attitude formation (e. g. , Mitchell Olson 1981) and change. In addition, recent evidence suggests that consumers brand attitudes may be affected by consumers attitudes towards the advertisement themselves. For ad-evoked feelings to become directly associated with a brand, associative mechanisms have to be present. This result could be an effect on the brand attitude or brand choice or both. The Shangri-La ad is an emotional commercial without much information content but evokes thinking and cognitive activity. The feelings of fear, being taken care of and eventually safety that the audience experiences while being exposed to the Shangri-La ad, over time and with multiple exposures, become associated with the Shangri-La hotel. These associated feelings can also change the symbolic meaning that consumers associate with Shangri-La, as it is now seen as not just a hospitality provider but also a part of travelers’ warm experiences. The association of such feelings with the brand leads to Shangri-Las brand imagery and personality, which leads to consumers developing a more positive attitude towards it. This association also directly affects the attitude and buying behaviour that travelers have toward the brand. Conclusion In a nutshell, the advertisement has proven to be a huge success. Having incorporated the use of mass media theories seamlessly into the ad itself was tantamount to having half the battle won. The final pieces of the jigsaw was fitted when Shangri-La went spot on with their intended target audience as well as excellent placement for their ads. Suffice to say, the burgeoning reputation of Shangri-La has allowed the versatility in their advertisements. It is noticeable that throughout the ad, there is not any one time that Shangri-La had to showcase their facilities or services they provide simply because the masses have already instilled in their minds that the company is in a distinguished class of its own. This unconventional way of driving a particular message across to viewers instead of the typical flaunting and showcasing of products and services brings about something fresh to the advertising scene enables them to take a bigger leap forward in drilling the intended message across to the audience.